Scent Work Masterclass

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A structured, personalised fun journey designed for all dogs in Birmingham and surrounding areas, who need more than standard training sessions.

Behaviour assessment

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Bespoke training roadmap

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Real-environment coaching

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Follow-up support

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Science-based methods

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Built around your dog

Behaviour assessment ✳︎ Bespoke training roadmap ✳︎ Real-environment coaching ✳︎ Follow-up support ✳︎ Science-based methods ✳︎ Built around your dog

Your Dogs Most Powerful Asset Has Been Waiting to Be Unlocked.

Your dog's nose contains approximately 300 million scent receptors. Yours contains around six million. The part of their brain dedicated to processing smell is — proportionally — forty times greater than yours.

And yet most dogs spend their entire lives in a world designed around human senses. Walks that stimulate the eyes and the legs. Training that rewards the body. Games that engage the mind — but rarely the nose.

The Scent Work Programme changes that. And the results will change how you see your dog entirely.

A Tired Dog Isn't Just a Physically Tired Dog.

Here's something most owners discover too late: a dog who has spent thirty minutes working their nose is more genuinely exhausted — and more genuinely satisfied — than a dog who has spent two hours walking.

Scent work is mental exercise at its most pure. It engages the part of your dog's brain that is most naturally, most powerfully activated — the part that was built, over thousands of years of evolution, to seek, to track, to find, and to solve.

When that part of your dog's brain gets a real workout, everything changes. The anxiety reduces. The destructive behaviour decreases. The hyperactivity at home softens. The dog who could never quite settle — settles.

This isn't a nice add-on to your dog's routine. For many dogs, it's the missing piece.

This Isn't Generic Nose Games. This Is Structured Scent Work.

There are plenty of YouTube videos showing you how to hide a treat under a cup. That's not what this is.

The Scent Work Programme is a structured, progressive, expertly guided exploration of your dog's scenting capability — built across three interconnected disciplines and grounded in Communicative Learning Theory (CLT), the James & Frankie framework that ensures your dog isn't just finding scents, but communicating with you throughout the process.

The three pillars of the programme:

Nosework & Sport Scent Detection

Teaching your dog to identify and indicate specific target odours — the foundation of sport scent work and one of the most cognitively demanding activities a dog can engage in. This is precision work that builds focus, confidence, and an extraordinary channel of communication between dog and handler.

Tracking & Trailing

Following a scent trail through the environment — ground scenting, air scenting, problem-solving across changing terrain. Tracking engages your dog's instincts at the deepest level and produces a quality of focus and calm that very few other activities can replicate.

Enrichment-Led Scent Games

The everyday application — structured scent games that can be woven into your dog's daily routine, used in the home, garden, and on walks, and adapted as your dog's ability grows. This is the pillar that transforms your relationship with your dog's nose from a specialist activity into a way of life.

What The Programme Covers

Odour Introduction & Indication Training

Your dog learns to identify a target scent and communicate its location to you clearly and confidently. We build this progressively — from first exposure to reliable indication — using CLT principles that keep the communication between you sharp throughout.

Search Patterns & Problem Solving

As your dog's ability develops, we introduce increasingly complex search challenges — multiple hides, varied containers, elevated and obscured placements, and outdoor environments with competing scent pictures. This is where the work becomes genuinely extraordinary to watch.

Tracking Foundations

We introduce ground tracking through the natural environments of Sutton Coldfield — Sutton Park, Hillhook Nature Reserve, and Powell's Pool — environments that provide varied terrain, natural scent challenges, and the kind of real-world complexity that produces genuinely capable scent dogs.

Home & Walk Integration

The enrichment-led pillar ensures that scent work doesn't stay confined to sessions. We build a library of games and structured activities you can use every day — turning your dog's walk, your garden, and even your living room into a scent work environment.

Handler Skills

Scent work is a partnership. Reading your dog's body language during a search, understanding their indication, knowing when to support and when to step back — these handler skills are as much a part of the programme as the dog work itself.

What's Included

✔ Full scent work assessment — your dog's drives, focus capacity, and ideal starting point identified before the programme begins

✔ Structured 1:1 sessions progressing through all three scent work disciplines

✔ Real-world sessions across Sutton Coldfield's natural environments — Sutton Park, Hillhook Nature Reserve, and Powell's Pool

✔ CLT-based handler coaching throughout — you learn to read and communicate with your dog during searches

✔ A progressive home enrichment plan — scent games and activities tailored to your dog and your routine

✔ Between-session support and guidance

✔ Force-free methods throughout — scent work should always be joyful, never pressured

✔ Suitable for all breeds and ages — every dog has a nose; every dog can do this

Particularly Transformative For…

Scent work benefits every dog — but certain dogs experience results that are nothing short of remarkable:

Anxious or reactive dogs — scent work gives them a focussed, low-pressure activity that builds confidence without social exposure

High-energy dogs — mental fatigue is real, and scent work delivers it faster and more completely than physical exercise alone

Older or less mobile dogs — scent work is low-impact, adaptable, and keeps ageing minds sharp

Dogs who struggle to switch off — the post-search calm is unlike anything most owners have seen in their dog before

Breeds with strong scenting instinct — Spaniels, Beagles, German Shepherds, Bloodhounds, Retrievers — but genuinely, every breed

Why Owners Across Sutton Coldfield & Birmingham Choose James & Frankie

James & Frankie is a specialist dog training and behaviour practice based in Sutton Coldfield (B74). The Scent Work Programme is one of the most distinctive offerings in the West Midlands — structured, progressive, and grounded in CLT rather than the loose enrichment activities that pass for scent work elsewhere.

Sessions take place in the natural environments of Sutton Coldfield and Birmingham — chosen because real scent work happens in real environments, and because the terrain, vegetation, and open space of Sutton Park and Hillhook Nature Reserve provide a scent work classroom that no training hall can replicate.

This Programme Is Right For You If…

Your dog never truly switches off and you're looking for something that genuinely tires them mentally

You want to deepen your relationship with your dog through a shared skill that builds real communication

Your dog is anxious, reactive, or lacking in confidence and you want a low-pressure route to building it

You have a scenting breed whose nose has never been properly engaged

You want something genuinely different — a programme that works with your dog's nature rather than redirecting it

You're based in Sutton Coldfield, Birmingham, Lichfield, Tamworth, or the wider West Midlands

Give Your Dog the One Thing They Were Built to Do.

Book Your Scent Work Assessment — currently serving Sutton Coldfield (B74), Birmingham, Lichfield, Tamworth, and surrounding areas.

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A man with glasses and a puppy with a tennis ball in its mouth sitting at an outdoor table with a glass of beer nearby. In the background, there is a green leafy wall and decorative stone lion sculpture.

“Behaviour doesn’t change because we push harder. It changes when dogs feel understood and safe enough to learn.”

— James

Start with a behavioural assessment consultation

The Transformation Programme begins with a structured consultation to understand your dog’s behaviour properly and decide whether this level of support is the right fit.

Talk to James about whether the Transformation Programme is right for your dog.